Gaya APA

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. (2012). Essentials of Marketing: a marketing strategy planning approach (13th ed.). New York: McGraw-Hill/Irwin.

Gaya Chicago

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing: a marketing strategy planning approach. 13th ed. New York: McGraw-Hill/Irwin, 2012. Textbook.

Gaya MLA

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing: a marketing strategy planning approach. 13th ed. New York: McGraw-Hill/Irwin, 2012. Textbook.

Gaya Turabian

Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. Essentials of Marketing: a marketing strategy planning approach. 13th ed. New York: McGraw-Hill/Irwin, 2012. Textbook.