Image of Essentials of Marketing: a marketing strategy planning approach

Textbook

Essentials of Marketing: a marketing strategy planning approach

This book is about marketing and marketingstrategy planning. And, at its essence, strategy planning is about figuring out how to do a superior job of satisfying customers. The author's take that point of view seriously and believe in practicing what we preach. so you can trust that this new eedition of Essentials of Marketing and all of the other teaching and learning materials that accompany it will satisfy your needs. We're exicited about this 13th edition of Essentials of Marketing and hope that you will be as well.
In developing edition, they have made hundreds of bid and small additions, changes, and improvements in the text and all of the supporting materials that accompany it. The authors will higlight some of those changes in this preface, but first it's useful to put this newest edition in a longer-term perspective.

Ketersediaan
15010003Tersedia
16010032658.8 PER e c.2My Library (D)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 PER e
Penerbit
New York : McGraw-Hill/Irwin.,
Deskripsi Fisik
xl, 640 hal.; ilus.; ind.; gloss.; 22 x 28 cm
Bahasa
English
ISBN/ISSN
978-0-07-802888-5
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
13th ed.
Subjek
marketing, manajemen distribusi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus login sebelum memberikan komentar