Reference
Unselling: the new customer experience
In Unselling, you'll learn why one negative review can outwight a thousand social media followers if it isn't handled correctly. You'll learn why a blog post with a catchy headline can actually be bad for business if it isn't written well. You'll learn why the people you hire matter more than the tasks you hire them to do. These and countless other underappreciated truths add up to a new way of thinking about business that will completely change the way you sell,, for the better.
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